FREQUENTLY ASKED QUESTIONS

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Can the Creatrix Assessment really measure Creativity and Risk Taking?

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How do I know Creatrix is the best choice among other assessments in understanding Creativity and Risk Taking?

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Who is the Creatrix designed for?

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What do I get for spending the money to take the Creatrix?

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Do you have any coaching programs for individuals?

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Do you have any educational or training for organizations in how to use Creatrix to increase their capacity in Creativity, Risk Taking and innovation?

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How does this assessment help in thinking about innovation?

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Is the Creatrix translated into other languages besides English?




Can the Creatrix Assessment really measure Creativity and Risk Taking... and Innovation?

Yes. The Creatrix Assessment was developed by Dr. Richard Byrd in the early 1970's. It has stood the test of time. It has undergone rigorous reliability and validity studies. That is, it measures what it is designed to measure and is reliable indicator in repeating results. (back to top)



How do I know Creatrix is the best choice among other assessments in understanding my Creativity and Risk Taking?

Creatrix is the only assessment that measures these two constructs; Creativity and Risk Taking. In addition, most assessments are constructed to tell you about who you currently are. Creatrix helps you grow and inspires you to change by helping you understand what you can do to change. (back to top)



Who is the Creatrix designed for?

People who want to empower themselves to change!

Individuals, who are exploring how they can change; tapping their Creativity and accelerating their ability to take risks to take a stand, start a new business, live a more fulfilled life.

Teams within organizations that want to understand each other's strengths and weaknesses and how to leverage that understanding into successful new ideas, products, services for customers and clients.

Organizations both small and entrepreneurial and large Fortune 500 companies who are interested in shifting the culture from a 'business as usual' to 'business as unusual' environment — one focused on innovation and possibilities! (back to top)



What do I get for spending the money to take the Creatrix?

Click here to see an example individual CreatrixClassic Report

Click here to see an example of a group report. (back to top)



Do you have any coaching programs for individuals?

Yes. We have over 200 individual coaches trained in how to work with individuals on interpretation and ongoing action in the areas of Creativity and Risk Taking. If you click on the link below, it will take you to a list of many of our consultant's bios and websites. (back to top)

World-wide Certified Creatrix Consultants



Do you have any educational or training for organizations in how to use Creatrix to increase their capacity in Creativity, Risk Taking and innovation?

Our consultants work with teams and organizations to understand their Creativity and Risk Taking and how to leverage that understanding for greater innovative success. We've worked with small teams of seven or eight — just creating a dialogue, to large interventions of up to 100 people to designing major culture change efforts that involve thousands. (back to top)



How does this assessment help in thinking about innovation?

Our thesis has been that Creativity * Risk Taking = Innovation. Innovation only occurs when people combine Creativity (coming up with new ideas) and Risk Taking (driving those ideas forward in the face of some time of adversity) please see our book, The Innovation Equation. (back to top)



Is the Creatrix translated into other languages besides English?

Creatrix is translated into 4 languages, English, German, Spanish and Portugese. We are currently developing the French and Chinese versions of Creatrix. (back to top)